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The Truth About Amazon.com

1.History and business model:

Amazon was founded in 1994, spurred by what Bezos refers to as its framework for minimizing weighing, an effort to fend off late in life regret for not betting credit in the Internet gold rush.1 tradition is common Bezos wrote its business plan, while he and his wife drove a 1988 Chevrolet Blazer Fort Worth, Texas Bellevue, Washington, but this story is largely apocryphal according to early employees company.original research?

The company began operating as an online bookstore under the name Cadabra.com (as in abracadabra), a name that Bezos quickly abandoned due to their sound as "corpse." While the largest bookstores brick and mortar and catalog orders Mail for books can offer 200,000 titles, an online bookstore can offer many more times. Bezos renamed his company "Amazon" after the largest river in the world.

The company was incorporated in 1994 in Washington state, began operating in July 1995 and rejoined in 1996 in Delaware. The first book Amazon.com sold was Douglas Hofstadter's Fluid Concepts and Creative Analogies: Computer Models of the fundamentals of Thought.Amazon.com had its initial public offering on May 15, 1997, trading on the NASDAQ exchange under the symbol amazon at the IPO price of U.S. $ 18.00 per share (equivalent U.S. $ 1.50 after three capital increases during the 1990s).

initial business plan was unusual Amazon: the company did not expect a gain of four to five years. In retrospect, the strategy was effective. Amazon has grown steadily in the late 1990s while many other Internet companies grew at an amazing speed.

"Amazon slow" growth caused a number of its stockholders to complain, saying the company did not reach profitability fast enough. When dot-com bubble burst and many e-companies went out of business, Amazon persevered and finally turned its first profit in the fourth quarter of 2002: a meager U.S. $ 5 million, just 1 ¢ per share, on revenue of U.S. $ more than 1 billion, but it is important symbolically.

The company has since remained profitable: net income was U.S. $ 35,300,000 in 2003 $ U.S. 588.5 million in 2004, U.S. $ 359 million in 2005, and the U.S. $ 190 million in 2006 (including a U.S. $ 662,000,000 in R & D charge in 2006). However, the company earnings remain negative. From September 2007, the accumulated deficit stood at U.S. $ 1,580,000,000.

Revenues continued to grow thanks to product diversification and international presence: U.S. $ 3,900,000,000 in 2002, U.S. $ 5,300,000,000 in 2003 $ U.S. 6.9 billion in 2004, U.S. $ 8,500,000,000 in 2005 and U.S. $ 10,700,000,000 in 2006. On November 21, 2005, Amazon entered the S & P 500, replacing AT & T after its merger with SBC Communications.

Time Magazine named Bezos its 1999 Person of the Year in recognition of the company's success in popularizing online shopping

Merchant associations
Web sites of Borders (borders.com, borders.co.uk), Waldenbooks (waldenbooks.com), Virgin Megastores (Virginmega.com), CDNOW (cdnow.com) and HMV (Hmv.com) are powered and hosted by Amazon. Until June 30, 2006, typing ToysRUs.com into a browser would similarly Amazon.com 's appears Toys & Games tab, however, this relationship was terminated as a result of lawsuit.4.

Amazon.com powers and operates Web sites retail for Target, the NBA, Sears Canada, Sears UK, Benefit Cosmetics, Bebe Stores, Timex Corporation, Marks & Spencer, Mothercare, Lacoste and Bombay Company no longer exists. For an increasing number of customers of the company, which currently include UK retailers Marks & Spencer and Mothercare, Amazon provides a platform unified multi-channel where a customer can interchangeably interact with the web site for retail, independent terminals in stores, and phone-based agents customer service.

It also powers AOL's Shop @ AOL service via Web Services technology.

the world headquarters of the company is located in Seattle, Washington's Beacon Hill. It has offices in other parts of greater Seattle including Union Station and downtown Columbia.

2.The product lines:

Amazon has not stopped branches in retail sales of music CDs, videos and DVDs, software, consumer electronics, kitchenware, tools, lawn and garden items, toys and games, baby products, clothing, sporting goods, food, gourmet, jewelry, watches, Articles on health and personal care, beauty products, musical instruments, industrial and scientific supplies, groceries and more.

The company Auctions Amazon.com launched its own online auction service in March 1999. However, no dent in the growth of industry pioneer eBay juggernaut. Las Amazonas auctions are followed by the launch of a business market at a fixed price called Auctions in September 1999 and a non Sotheby's / Amazon partnership called sothebys.amazon.com in November. Auctions Although not lived up to their expectations, which laid the groundwork for successful Amazon Marketplace service launched in 2001 that let customers sell used books, CDs, DVDs and other products alongside new items. Today's main rival Amazon Marketplace eBay's Half.com service.

From 5 August 2005, Amazon began selling products under their own private label, "Pinzon" initial trademark applications suggested the company intended to focus on products textiles, kitchenware and other household goods.In March 2007, the company applied to expand the brand to cover a larger and more diverse list of goods and register a new design that is the word PINZON "in stylized letters with a notched letter O whose space appears in the" a "position". 6. The list of products registered for coverage under the brand grew to include items such as paints, carpets, wallpaper, hair accessories, clothing, footwear, headgear, cleaning products, and jewelry.

On May 16, 2007 Amazon announced its intention to launch its own online music store.The store launched in public beta September 25, 2007, selling downloads exclusively in MP3 format without digital rights management.

In August 2007, Amazon announced Amazon Fresh, a grocery service offering perishable and nonperishable food. Customers can pick up orders or have them delivered to their homes. Delivery is initially restricted to residents of Mercer Island, Washington, a wealthy suburb of Seattle.

3.Website:

A popular feature of Amazon is the ability to users to submit comments to the website of each product. As part of its review, users must rate the product on a rating scale of one to five stars. Such rating scales provide a basic idea of the popularity and reliability of a product.

The review function is a function important and influential customers and one of the main reasons for amazon.com 's success in selling books. As with book reviews anywhere, the buyer must beware that all reviewers have bias. Under normal circumstances, the reviews give the reader at least a modest basis for the evaluation of a particular book.

Because it is an open forum, the reader can benefit from a variety of perspectives. However, the anonymity of web reviewers increases the chances of abuse in the form of self-praise, praise from friends, or malicious criticism. This situation was confirmed in 2004 when the origin of the tests was made public accidentally in an Amazon site, and some authors openly confirmed their positive reviews of their own books.

Amazon provides an optional badging option respondents, for example, to indicate the "real" name of the reviewer (based on a credit card) or to indicate that the reviewer is one of the "top" (Most popular) reviewers. Some books have well over a thousand reviews (eg Ayn Rand's Atlas Shrugged), but many books, especially new, have none.

The U.S. site generally has the most reviews, but other country sites offer the perspectives of other reviewers. A review posted on a site is not necessarily visible on another site.

Search Inside the Book is a feature that allows customers to search for keywords in the full text of many books on the property catalog.The started with 120,000 titles (or 33 million pages of text) on October 23, 2003. There are about 250,000 books in the program. Amazon has cooperated with around 130 publishers that users can perform these searches.

To avoid copyright violations, Amazon.com will not return the computer-readable text of the book, but rather an image of the page that appears, disable printing, and sets limits on the number of pages in a book a single user can access. Amazon is planning to launch Search Inside the Book internationally. In addition, customers can purchase access to the entire book online via the Amazon Upgrade program, although the selection of law books This service is currently limited.

According to information Amazon.com discussion forums, Amazon gets about 40% of its sales from affiliates, whom they call "partners." An Associate is an independent seller or company receives a commission for referring customers to the Amazon.com site.

Associates do this by placing links on their websites to the Amazon homepage or to specific products. If this reference in a sale, the Associate receives a commission from Amazon. Worldwide, Amazon has "over 900,000 members" in its affiliate programs. Partners can access the Amazon catalog directly on their web sites using the Amazon Web Services (AWS) XML service.

Amazon was one of the first companies Online building an affiliate marketing is a new product program.AStore affiliate enables partners to embed a subset of Amazon products in interior, or linked to from, another web site.

According to Internet audience measurement site Compete.com, Amazon attracts approximately 50 million consumers U.S. to your website on a monthly basis.

4.Noteworthy events:

In 2002, Amazon became the exclusive distributor for the highly publicized Segway Human Transporter. Bezos was an early supporter of the Segway before its details were made public.

On June 21, 2003, Amazon coordinated what was at that when one of the largest sales and distribution events in e-commerce history with the sale of over 1.3 million copies of Harry Potter and the Order of the Phoenix and beaten by Harry Potter and the Deathly Hallows with a sale of over 2 million copies preordered in 2007.

On July 16, 2005, Amazon celebrated its 10th anniversary by telecasting a worldwide concert live hosted by Bill Maher and artists such as Bob Dylan and Norah Jones.

5.Donations:

In 2001, Amazon was one of the first online stores to begin accepting donations to the Red Cross on behalf of 9 / 11 victims. For several days the company that your entire page Home needed for this cause.citation

In 2004, Amazon launched its Presidential Candidates feature, whereby customers can donate from $ 5 U.S. U.S. $ 200 the campaigns of U.S. presidential candidate, the resurrection of the Amazon Honor System to this effect. The Honor System was originally launched in 2001 as a way for Amazon customers to "tip" their "favorite Web sites and buy digital content on the Web," Amazon collecting 2.9% payment plus a flat fee of U.S. $ 0.30. It has never been closed, but had fallen into relative disuse.

In late 2004, with the disastrous earthquake and tsunami in the Indian Ocean, Amazon set up an online donation channel to the American Red Cross Honor System, waiving its processing fee. As of January 3, 2005, more than 162,000 people had donated more than U.S. $ 13,100,000 in this way.

In the same week, Amazon created channels similar to the British, Canadian, French, German, Japanese and Red Cross organizations through its international sites. More than 7,000 Britons have donated more than U.S. $ 350,000 and 900 Canadians over U.S. $ 56,000; 660 U.S. French $ 23,000, more than 145,000 German 2900 U.S. $ and 1,900 Japanese over U.S. $ 66,000.

Amazon donation channel reactivated its Red Cross after Hurricane Katrina in late August 2005. From 08 September, over 98,000 payments made over a total of U.S. $ 10,700,000.

6.Patent use:

The company has raised of controversy over his alleged use of patents as a competitive constraint. The patent "one-click" is perhaps the best known example of this. Amazon's use of one-click patent against competitor Barnes and Noble's website led to the Free Software Foundation to announce a boycott on Amazon in December 1999.The boycott was suspended in September 2002.

On May 12, 2006, the USPTO ordered a reexamination of the "One-Click" patent, based on a request filed by Peter Calveley. Calveley cited as a state of the art e-commerce patent and the previous system Digicash electronic money.

On February 22, 2000, the company was granted a patent covering a referral system for Internet-based clients, or what is commonly called an affiliate program. The reaction was swift and negative. Leaders Industry Tim O'Reilly and Charlie Jackson spoke out strongly against this patent and O'Reilly published an open letter to Bezos protesting the 1-click patent patent and affiliated programs, and ask him to "avoid any attempt to limit the development of Internet commerce."

O'Reilly collected 10,000 signatures with this petition. Bezos responded with his own open letter. The protest ended with O'Reilly and Bezos visiting Washington DC to push for Patent Reform.

On February 25, 2003, the company obtained a patent titled "Method and system for conducting a discussion on a topic the Internet discussion forums. "

Benoit 7.Chris DVD:

In late June 2007, shortly after the death of professional wrestler Chris Benoit, Amazon shows a special touch on the pages of search results for the term "WWE" tragic news of the WWE. Wrestler Chris Benoit and his wife and son have been found dead at his home in Georgia, and police are investigating the situation as a possible murder-suicide. "

The title was followed by a photo and a link to buy the hard knocks: The Story of Chris Benoit DVD. Amazon.com later removed the message of the cause, after protests from community control Free Professional

8.The Humane Society of the United States States v. Amazon.com, Inc.:

Amazon continues to carry two cockfighting magazines and dog fighting two videos, although the Humane Society of the United States (HSUS) contends that the sale of these materials is a violation of U.S. The federal law. The Humane Society Animal United States has filed a lawsuit against Amazon. The HSUS actively advising supporters to write Amazon to request the removal of offensive materials.

Writing campaign gained momentum in August 2007 after the much publicized dog fighting case involving anti-NFL quarterback Michael supporters Vick.Some are also calling for a boycott of Amazon to the animal fighting materials are removed from sale.

About the Author

Henry Allen,is an prominent ebook promoter,that specialize in helping people find
the best cost affective way to shop online.You can also find the best ebooks in the...

Henry Allen,is an prominent ebook promoter,that specialize in helping people find the best cost affective way to shop online.Please feel free to compare and comment at http://squidoo.com/thebestofamazon

Chris Maher - "Heather" (Live at Baskerhoot)